Event Solutions
September 2007
Event Solutions Magazine contacted Christine to get the latest on Fall trends. You can read the entire article here. Several photos of our work were featured as well! Here are some excerpts of Christine’s quotes:
Christine Saunders, owner of The Spiraled Stem Floral Design in Anaheim Hills, Calif. confirms that pink is definitely the hot new color this fall. “The traditional fall color combination of red, brown, orange and yellow will be modified this season” she says. “The oranges and yellows will be replaced with all shades of pink, and red. Brown and pink is a rich combination that bridges the warmth of summer with the pink coolness of the coming winter.”
But being eco-conscious is influencing more than design ideas. Floral designers and event planners are being more careful about the products they select and preventing excess waste. “Many companies are looking to find more environmentally friendly options for their events,” says Saunders. “There is a misperception that flowers by their nature are organic, and that is not the case. Many flowers are commercially produced in areas around the world that are not subject to existing US environmental regulations. The practices of many farms are harmful to the environment. As event professionals working with companies that are going green, we must educate our clients on the options to incorporate green elements into the event (like VeriFlora certified sustainably grown flowers) beyond just organically grown food.”
Prolonging the life of your centerpieces is good for business too. “The impact of a roomful of flowers for an event is amazing,” says Saunders. “But having that impact go home with someone will allow them to think about you and the event for a few extra days – that can create new customers for the future.”
March 2008
Event Solutions Magazine featured the opening of the Green Event Studio in their March 2008 issue, which you can see here.
